MFino is running on inclusion by powering digital banking, cell economic services


The fin-tech digital transformation platform gives ‘building block’ answers with customization options. The complete suite offers deep functionality in the areas of bills, trade, mobile monetary offerings and virtual banking.

Any conversation approximately Silicon Valley, California, brings to mind a colorful startup ecosystem. No wonder then that a 20-year stint in the Valley set Sridhar Obilisetty at the course to global entrepreneurship.

Sridhar, who started out his career at Go Corporation, desired to set up a comfy and scalable platform to provide fin-tech solutions for payments, commerce, cellular monetary offerings and digital banking. And mine turned into born in California in 2009.

Sridhar Obilisetty, CEO, minor
Sridhar Obilisetty, CEO, minor.
Sridhar had earlier in his profession built numerous industry solutions in the areas of disbursed computing, personalization, online banking, electronic trade, advertisement community generation, interactive TV and cell operating structures.

But while he walked down the startup street for his next startup concept, he wanted to create a game-converting answer that might provide a fundamental financial identification and cost-brought services to any consumer/service provider with a mobile smartphone, whether banked or unbanked.


Sridhar says,

“The banking and financial industry is present process a huge disruption due to generation and this could have a far-reaching impact on people’s lives and livelihoods. Starting mine gave me a possibility to construct a fin-tech digital transformation platform and make an effect.”
Related study: Understanding the Fintech panorama in India?



What does mine do?
MFino promises a complete suite of fin-tech talents for existing and rising monetary establishments. The generation solutions span bills, commerce, mobile financial offerings and virtual banking. Well-prepared with a micro services-based totally Cloud API platform, minor enables clients to paintings closer to monetary inclusion by empowering the mobile monetary services of the under-banked and unbanked with money transfers, invoice bills, remittances, top-ups, cash deposits and greater. The main cellular pockets are interoperable with IMPS and NEFT.

The startup calls its fin-tech solution pioneering – it encompasses mobile banking, internet banking, corporation banking, cellular wallet, NFC contactless bills, social payments and mobile commerce.

For example, Janalakshmi Financial offerings are leveraging the platform of mine to provide prepaid cards, retailer-assisted remittances, payments, ticketing and extra. Sterling Bank in Nigeria is using the main platform to provide retail and bulk payments, money and banking. Dashen Bank, Ethiopia, is the use of minor to provide mobile cash, cell banking, and branchless banking.

The Advanced Fintech Expression Language (AFEL) advanced by minor acts as a cohesive medium for 2 or more separate systems to be integrated and enables them to engage in revolutionary surroundings that benefit all stakeholders.

The platform is powered with in-built abilities to integrate with any current architecture, to onboard third parties and set up the trendy services within a minimum time body.

Banking and financial institutions can leverage mine’s additives that encompass preferred ledger, hobby computation engine, CASA/deposit/mortgage modules, the transaction engine, reconciliation, reporting, invoicing and more.


“All these answers made a robust effect within the US markets and unlocked extra than $30 billion in excessive water market price. However, a large part of me usually desired to build a transformative product that could make an impact in
India and other Emerging markets as well,” says Sridhar.

The evolution of the industry
Sridhar sensed the opportunity of a fintech venture when he joined Primera Capital and began running with cell operators and economic carrier institutions. They began mFino as part of the Primera Capital Innovation Lab.

The first purchaser became a huge conglomerate that owned a financial institution, cellular operator and a retail community. Sridhar and his team introduced version 1.0 of the product in nine months compared to their estimate of one year.

Sridhar emphasises on the two essential changes within the banking and monetary services enterprise.

Governments in maximum rising markets are acutely targeted on economic inclusion. While efforts were on for a decade, the confluence of clever telephones, cloud computing, broadband and availability of budget affords a large and instant possibility to make banking inexpensive to the masses.
Advances in generation are redefining banking offerings and client reviews. Existing banks and economic offerings gamers are present process a massive disruption and are under assault from fintech organizations.
His startup has a position to play in both those adjustments happening within the enterprise.

“In our preliminary days, we were fortunate to be invited to paintings hand-in-hand with a large conglomerate that owned a financial institution and mobile operator. We adopted microservices-primarily based structure and constructed deep functionality inside the regions of cell financial services, bills, commerce, lending and banking,” Sridhar says.
MFino’s visual programming tools claim to allow speedy improvement and integration without an navy of specialists and programmers.

On the short music to boom
mine has a group of a hundred and sixty personnel throughout its workplaces inside the US, India (Hyderabad and Bengaluru), Africa, Europe and Latin America.

Their sales version stages from a licence charge to monthly recurring charge fashions to transaction-primarily based pricing models. Since mFino is platform-centric, the charge range is wide and relies upon at the sizes of implementation.

The company claims to be growing at 100 percentage each year and expects to keep to remain in this boom phase for the subsequent four to 5 .

Data from YS Research suggests that, within the remaining six months, startups inside the financial era area have managed to surpass even the maximum glamorous of all sectors, ecommerce, in phrases of funding raised.

Led by way of Paytm’s $1.4 billion in investment from SoftBank in May, fintech raised $1.8 billion, followed by ecommerce with $1.Five billion (although $1.Four billion of that went to market chief Flipkart by myself). In reality, Paytm Mall’s $200 million in investment from SAIF Partners and Alibaba turned into the second largest spherical for an ecommerce company. This is in stark comparison to the earlier-12 months duration when ecommerce earned $4.8 billion in investment even as fintech wrapped up only $2.6 billion.

With urban and rural areas taking to virtual in a huge manner, it seems to be a win-win situation for mine.

Website: mFino

Get your startup cleared for take-off! Apply now for Season 5 of Runway to Success and win large! Click right here to check in now. Applications ultimate quickly!

Pamela W. Holloway

Hipster-friendly zombie fan. Writer. Internet specialist. Bacon maven. Pop culture practitioner. Spent 2002-2010 developing strategies for saliva in the aftermarket. At the moment I'm supervising the production of mosquito repellent in Africa. Was quite successful at lecturing about acne in Cuba. At the moment I'm working with wieners in the aftermarket. A real dynamo when it comes to implementing Yugos in the UK. Spent 2001-2005 donating wooden trains in Pensacola, FL.

Read Previous

Computer ‘anthropologists’ look at worldwide fashion

Read Next

Government developing tech to test cell statistics leak of officers