Pamela W. Holloway 
Are branded domains already taken? What about social profiles? It’s simpler to rank for branded phrases if the organization call isn’t common or competing for unrelated searches.
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Think about a web track streaming service that makes a specialty of weird or wacky songs. Naming your company “Looney Tunes” will bring about a tough time ranking in Google because any other business enterprise already dominates that key-word.
