5 Facebook Marketing Trends to Look Out For in 2018
1. Facebook Live
Live streaming like branding is not set aside for big brands and conveniently reprises role as an in-house hire. Facebook Live is a good additive for prospective outreach and for creating the right content. From it, social engagement stems out which is good for online marketing now; customers consider real-time dialogue key during purchase.
If you are looking to capture your audience’s attention Facebook Live is the way to go. Take it from other millennial entrepreneurs who have been using Facebook Live since 2016 to upload their videos. As a result of this, they garner 199 billion views and with live streaming in the picture, you will as well make your business more immersive.
2. Millennial Sharing
If you are spoilt for choice between Snapchat and Instagram when you need to share content, take on Facebook. Take it from a write up by Kevin Gallagher that details most millennial share content on the Business insider Website with Facebook. Facebook is an awesome platform you can use for marketing, even though many gen Z users and millennial might be differently opinionated on this thought.
3. Facebook Advertising
The millennial age has latched onto online marketing and most of it is done on Facebook. Advertisements pop up more than once when you’re online. This iMillennial trend; paid ads is a bung worth your buck as it is for many small businesses.
You can join the coaster as well and at a fee, your products are marketed and brand awareness spread out through Facebook advertising. Facebook advertising is taking over the millennial sphere, says contently. Their recently shared data shows that 78% of marketers who use Facebook Advertising are content with how Facebook ads turn out.
Marketing strategies have a traditional PPC outlook and it doesn’t mean that it becomes your paid marketing strategy.
4. Facebook Influencer Prices Rising
Most companies employ the services of influential bloggers and it has become overly popular. Getting endorsed from social media influencers is an iMillennial trend that you need to get in 2018. You can pay to get your brand to be mentioned in a Facebook post but it will turn out costly, a study by Our Social Times uncovered this.
If you are psyched to try this iMillennial trend, what will save you from the high cost of marketing is your brand, your number of Facebook followers and a couple other variables. It is a good marketing trend that’ll pick up pace of your business but the cost is up.
So if you are planning on using social media influencers in 2018, you should watch out not to be overcharged. If you are willing to take the risk, you should have a place in your budget for big promotions as such.
5. Use of Imagery
Don’t take your eyes off use of imagery it not feting out video creation. Using images is steadier because your visual image is more likely to be shared 40 times on social media channels, HubSpot can attest to this. That said; use more memes, pictures and infographics.
Looking for more such social media marketing trends? Then be sure to visit iMillennial Trends. The site has updated content on social media marketing and other trending topics that will add value to your business.