Mobile recreation developer Nazara invests in Moong Labs

Mobile sports developer Nazara Games, which is operated with the aid of Nazara Technologies Pvt. Ltd has invested an undisclosed quantity in Moong Labs Technologies Pvt. Ltd, a developer of three-D cricket simulation games.
Noida-primarily based Moong Labs, which turned into founded in 2013, develops unfastened-to-play (F2P) video games for smartphones and tablets.

Moong Labs will use the price range for augmenting its sports engine and increase games imparting sensible cricket simulation experience, just like what soccer lovers get from cell games inclusive of FIFA Football 2004. Last 12 months, Moong Labs entered into a partnership with Nazara to submit mobile cricket video games Virat Super Cricket and Epic Cricket.

“Immersive experience requires genuine and sensible simulation, and that’s what we intended to bring to cricket fanatics,” Samit Babbar, head of cell gaming at Moong Labs, stated in a statement. “We have constructed proprietary algorithms inner our recreation engine with a purpose to permit us to provide precise visual and auditory enjoy on mobile gadgets,” stated Babbar.

“The global mobile cricket gaming market is underserved inside the sports gaming phase, unlike football or basketball. We at Nazara are dedicated to investing or incubating studios that have shown strong growth in the mobile cricket recreation space,” said Manish Agarwal, CEO of Nazara Games.


In April 2016, Nazara, which’s found in forty-one countries the world over, invested an undisclosed quantity in London-based total cell games studio TrulySocial. Before that, it picked up a 26% stake in any other London-based totally mobile gaming studio, Mastermind Sports, which launched CricBet, a real-time prediction game. In November remaining yr, VCCircle had pronounced that Nazara is likely to move for a public market listing. If the firm decides to transport in advance with the initial public offer, it can set a public glide date as early as 2018, Nitish Mittersain, founder and managing director, had said.


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In the vintage days of advertising and marketing and advertising, a part of the problem has constantly been about reaching one’s target marketplace correctly. Today, with the superiority of the mobile smartphone, mobile advertising and marketing campaigns can supply marketers and advertisers that channel to attain out to the ones they want to briefly and powerfully.

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