Pamela W. Holloway 
Your enterprise internet site is arguably your most important useful resource. It is your 24/7 virtual store window and could be the primary interaction that most potential clients may have together with your enterprise. So if it does not look the part, loads sluggishly, or, most importantly, lacks a cell version, then you will be letting custom slip via your palms.
You can marketplace your enterprise as efficaciously as you like; however, if the website customers land on would not cut it, you then are simply throwing away proper cash after awful. So what’s the solution?
Say hey to WordPress. WordPress is the wildly famous content management system that powers over 1 / 4 of the whole internet, including many of the sector’s biggest names, just like the New York Times, Forbes, People Magazine, and National Geographic. So if it really works for them, it may give you the results you want, right? Here’s why:
1. It’s flexible
Whether you a dog grooming parlor, coffee store, boutique-style house, or a high-flying prison company, the WordPress content management machine (CMS) has the ability to present your enterprise precisely what it wishes. The opportunities actually are limited by way of the commercial enterprise’s imagination with bespoke appearance, function, and fashion to fit what you need out of your enterprise, all practicable.
2. Great running a blog platform
Every present-day commercial enterprise needs a blog as it’s the perfect manner to speak the state-of-the-art organization information and product presenting in your client base. It makes the experience inside the identical area that clients should purchase products and phone you. Up to now, systems like Blogger and Tumblr have been popular selections for small commercial enterprises, but now it is time to deliver it in-house.
A WordPress-primarily based site permits you to have a dedicated web page to your weblog to supply voice to your enterprise and be a source of everyday new content for your website – something that Google loves when it comes to search engine optimization. Plus, all the social shares that you get hold of across Facebook, Twitter, Instagram, and so forth all lead proper returned for your website bringing capability customers with them.
3. WordPress is an open supply
An open supply’ manner is that those who use it can contribute to its improvement, typically through the advent of plugins that perform precise responsibilities and the development of great practices. But why does this gain you if you are hiring a web developer to construct your internet site?
Simply placed, you benefit from constant improvement. Many people use WordPress now that it is constantly evolving to the inflow of latest thoughts from customers, so your website will be constructed on a continually getting better platform. Also, you oughtn’t to pay a penny!
4. WordPress is continuously updating itself for protection and upkeep
Some CMS systems leave the commercial enterprise of updates on your arms – if you don’t check, you then don’t benefit from the contemporary model. Not so with WordPress. It updates immediately to preserve your website online safe, updated, and in line with the state-of-the-art nice practices around protection. In brief, it’s as safe as houses.
5. WordPress is search engine optimization friendly
We all need our websites to expose the search consequences successfully, and WordPress can be a powerful tool in making it occur. Its default framework, and site structure are simple for Google bots to crawl, which means that they prefer it, to the point that business enterprise CEO Matt Cutts publicly encouraged it, and as we recognize in terms of search, Google is king.
6. It’s a language that every one builder apprehend
In their look for an appropriate website, various small commercial enterprise proprietors hire internet developers who create complicated websites that could appearance the element at the out of doors however that no person apart from them can manage. A bit like buying your dream vehicle and finding that the best dealer can certainly get it to run.
WordPress is such a huge part of the contemporary internet panorama that each developer has at least some revel in it and may turn their hands to coding and building for it. This way that you can run your internet site daily, adding blogs and new merchandise, but every time a hassle comes up, or you decide the time is right for a makeover, you won’t be short of individuals who can assist.
7. It’s a platform that you may rely on
Having been around for 10 years plus now, WordPress has always been worked on to eliminate the kinks and insects that have been recognized to plague other content material control systems. It’s no longer absolutely hassle-free (what in the international is?); however, it’s about as close as you’ll discover anywhere.
8. WordPress is cell friendly
By now, you are positive to have heard the stat that cellular internet-browsing now outstrips desktop and laptop through a tidy margin, and this variation in consumer addiction has impacted the web landscape. These days Google actively bars websites from its cellular seek results if it isn’t mobile pleasant. If it really is, then you definitely this is more than half of our ability traffic gone at a stroke.
Happily, if you base your internet site on WordPress, you have all of the equipment you need to be triumphant on all devices because WordPress would not simply work on the cell; it flourishes. Your website nevertheless wishes to be properly designed but accomplished well. WordPress can provide an exceptional consumer revel in any device, and an easy-to-use website online brings in income and leads.
9. Ideal e-commerce platform
These days the amount of gadgets sold over the internet is impressive and is the handiest heading in one path, developing in its wake a market that businesses huge and small understandably need to exploit. WordPress is your best platform as it integrates beautifully with some of the world’s maximum famous and elegant e-commerce answers like Woo Commerce and Magento to provide your merchandise real wow factor.
What’s extra, the center of those e-trade solutions are loose; however, they also can be closely customized to fulfill specific needs. Are you a wine club that best wants to sell in instances of 6? Or a business enterprise that sends out monthly snack containers on a subscription foundation? No trouble.
10. It’s a powerful advertising and marketing ally
Want to get your products out to as many humans as possible and measure your customer base’s behaviors? WordPress is your platform. With WordPress, you may get your entire product variety on Google Shopping and bring customers searching out exactly what you sell directly to you. You can also join your website online to an email platform like MailChimp and measure the customers’ behavior that goes to your web page from their inbox, such as things like which merchandise they purchase and the last time they bought from you. This allows you to tailor campaigns targeting folks who say they have not bought from you in three months, imparting them a reduction to bring them again. Or praise those dependable clients who purchase from you regularly. All using facts from WordPress. Powerful no?
Time to make the most of it!
